Keywords and tracking
The searches you show up for, tracking positions and finding new keywords.
- What is on the Keywords page?The Keywords page, under Analytics, shows every Google search your site appears for, read from your own Search Console. Its tabs show the same data...
- Where does UtilitySEO's keyword data come from?Your positions, clicks and impressions come from your own Google Search Console, and search volumes, bids and 12-month trends come from Google's...
- What do the Visibility, Opportunity, Impressions and SERP features cards mean?The four cards above the Keywords table sum up your searches for the chosen period. Visibility is the share of searchers your positions usually...
- How do I read the Keywords table?The Keywords table lists every search your site showed up for in Google, from your own Search Console: how often you were seen (impressions), how...
- How do I filter the Keywords table and use Signals?Above the Keywords table, type in Search keywords to find searches containing a word, press Filters to narrow the table to a group such as Improved...
- How do keyword groups, smart groups and Auto-cluster work?Groups sit in the Groups rail beside the Keywords table. Click a group to filter the table to it. Make your own with + Group, add a ready-made...
- What is in the keyword details window?Click any keyword on the Keywords page and its details window opens. A strip at the top shows searches a month, how many saw your page, how many...
- What can I do from a keyword's menu?Each row in the Keywords table has a ... menu with four choices: Act on it (add the search to your blog plan, write the post, turn its questions...
- How do I track a keyword?Click the star in front of any keyword on the Keywords page and it is tracked: its position is followed week by week and listed under Track, then...
- How do I change the country and dates on Keywords, and export the table?At the top of the Keywords page, the country menu shows your positions in one market (or Worldwide), the date button sets the period, and Export...
- What does the Topics tab on Keywords show?The Topics tab groups your Search Console searches into topics: searches that Google sends to the same page of yours, joined with other pages whose...
- How do I read the Cluster map, Wheel and Tiles views?On the Keywords page's Topics tab, Cluster map draws every topic as a bubble, grouped into themes, sized by impressions, clicks or opportunity...
- What does the Pages tab on Keywords show?The Pages tab on the Keywords page lists each page of your site that appeared in Google search in the period, with its impressions, clicks, click...
- What does the Trends tab on Keywords show?The Trends tab on the Keywords page charts your Search Console clicks, impressions, average position and click rate (CTR) day by day or week by...
- Where do search volumes come from, and why is mine blank?Search volumes are Google's own monthly search figures from Keyword Planner, read through the Google Ads account you connect to the project. They...
- How do I see my searches by device and country?On the Keywords page, open More, then Breakdown. It splits your Search Console impressions and clicks by device (desktop, mobile and tablet) and by...
- How do I find seasonal keywords and plan before the peak?On the Keywords page, open More, then Seasonal. It reads a year of your Search Console data, finds the searches that rise and fall with the...
- What do the Articles and Landing pages tabs show?Both live under More on the Keywords page. Articles shows how your blog posts and other articles do in Google search, including whether Google's AI...
- What does the Content audit tab find?On the Keywords page, open More, then Content audit. It reads your Search Console keywords and sorts what needs attention into five groups...
- How does AI Score rate a page?On the Keywords page, open More, then AI Score. Pick a page of your site (or paste its address) and press Score page. You get an SEO score across...
- How do I find local searches for my service in each town?Open Keyword research on the Keywords page and choose the Local: a service in a place tab. Type what you do (for example "emergency plumber") and...
- How do I find new keywords to target?Press Keyword research at the top of the Keywords page, type one or more starting words (seeds), pick the country and press Research. You get the...
Still stuck?
Email support@utilityseo.com and a person will reply, usually within one working day. Free setup help is on every plan, trial included.