Competitors and opportunities
What to work on this week, your plan, competitors, topic gaps and pages losing ground.
- How do I find topics my site is missing?Open Track, then Topic gaps. Start from a topic and we gather the searches around it, group them into clusters with their search volume and show...
- How do Opportunities and the SEO plan work?Opportunities finds the searches you could win more clicks from, using your own Search Console data: searches just off page one, and searches where...
- What does the This week view in Track show?This week is the first view you see when you open Track. It puts everything that needs doing across Track on one screen: one card each for searches...
- How do I see where my tracked keywords rank in Track?Open Track, then press Rankings in the row of views. You get two things: Keywords you are tracking, a table of every keyword you track with its...
- How do I find internal links to add?Open Track, press Internal links in the row of views, then press Find link opportunities. We read up to 40 of your top pages and look for phrases...
- How do I see which searches moved, won or lost?Open Track and press What changed in the row of views. It compares two weeks from our own record of your Search Console data and lists your Biggest...
- How does Changes to review work?Changes to review is where suggested title and description edits wait for your yes or no before anything touches your website. Open Track and press...
- How do I build a 30, 60 or 90 day SEO plan?Open Track, then Plan. Choose how long under How long (30 days, or 60 and 90 days on Enterprise), press Do it for me to have the searches with the...
- How do I follow my SEO plan and see what moved?Open Track, then Plan. Your plan opens on its weeks, with the current week marked This week. Tick each task when it is done, press Show the steps...
- How do Competitor scores compare my site with my competitors?Open Track, then Competitor scores. Each competitor you add is checked with Google PageSpeed when you add it and again every Sunday at 6am your...
- How do I add or remove competitors?Open Track, then Competitor scores. Under Add Competitor, type their website address and, if you like, a Nickname (optional), then press Add. We...
- What is the competitor brief?The competitor brief answers one question about your competitors at a time and ends with what to do. Open Track, then Competitor scores, and in...
- How do I see what a competitor's pages are targeting?Open Track, then Competitor scores, and find What are they going after?. Type a competitor's address, or pick one you already track, and press Read...
- How does Compare sites in Topic gaps work?Compare sites reads a competitor's website, groups their pages into themes and sets them against yours, so you can see what they have built that...
- How do I read a topic scan's Map and List?After a topic scan in Track, Topic gaps, the clusters show as a Map or a List; switch with the buttons at the top right of the results. The Map is...
- What does the Not winning page show?Not winning lists what is not working on your site: pages that used to earn traffic and quietly stopped, and blog posts that never got going. Open...
- What is my authority score and how do I raise it?Your authority score, out of 10, measures how much link strength your site has built up from other websites linking to it. Open Track, then...
- How do I find sites that link to my competitors but not to me?Open Track, then Authority, and scroll to Links your competitors have. It lists sites we found linking to two or more of your competitors (or to...
Still stuck?
Email support@utilityseo.com and a person will reply, usually within one working day. Free setup help is on every plan, trial included.