How do I see what a competitor's pages are targeting?

Open Track, then Competitor scores, and find What are they going after?. Type a competitor's address, or pick one you already track, and press Read their pages. We read up to twenty of their pages and say what each page is aiming at, how sure we are, and whether you show up for it. It is on every paid plan and uses no AI.

#How it works

A phrase someone puts in a page's title, main heading and web address is a decision written down three times. We read those places on each page and name the target. This is what their pages are aiming at, not what they rank for; that would need bought ranking data.

#Read a competitor

1. Type their address under Competitor address, or press one under Or one you already track.
2. Press Read their pages. It takes a few seconds and never touches your own site.
3. Read the table.

#The table

• Their page: the page we read.
• What it is going after: the phrase it targets.
• How sure: Clear (title, heading and address agree), Likely (two places agree) or A guess (only one place, so treat it as a hint).
• Also on the page: which places mentioned it, such as title, H1, URL, meta or headings.
• You: your position for it, or not you when you do not show for it. This column fills in once your project has a week of Search Console history.

The line above says how many of the things they aim at you do not appear for. On a row with enough behind it that you are not already on page one for, Write my version offers Add to blog plan, Write the post and Add to my to-do list.

#What changed since you last looked

Competitors you track are read again every Sunday at 6am your time. After that the card says Since you last looked: new pages, and pages that changed what they are going after. A page missing from a later read may have been taken down, or newer pages may have filled the twenty we read.

#When nothing comes back

Nothing readable on that site means they block us, or their pages carry no title, headings or readable address. Some sites build their pages in the browser; we run some of those the way a browser would, and say when a page would not finish loading.

#Questions people ask

#Does this feed the competitor brief?

Yes. Content gaps in the competitor brief uses what was read here.

#How is this different from Compare sites in Topic gaps?

This reads twenty pages for their targets. Compare sites reads their sitemap and up to 150 pages and groups them into themes against yours. See compare your site with a competitor.