How do I add or remove competitors?

Open Track, then Competitor scores. Under Add Competitor, type their website address and, if you like, a Nickname (optional), then press Add. We take a first look at their site straight away and check it again every Sunday. Minimum tracks 3 competitors a project, Entrepreneur 5 and Enterprise unlimited.

#Add a competitor

1. Open Track, then Competitor scores.
2. Under Add Competitor, type their address, such as competitor.co.uk.
3. Add a nickname if their address is hard to read.
4. Press Add.

Their speed and SEO scores appear in the table within a minute. Add the businesses you really compete with for customers, ideally local ones of a similar size.

#Recommended competitors

Not sure who to add? Press Recommended competitors. We take your top Search Console searches from the last 90 days and suggest up to five businesses likely to compete for them. It does not read the live search results, so check each one before adding it.

• It needs Search Console connected; without it you see Connect GSC.
• It writes with AI, so it is on Entrepreneur and Enterprise and uses 1 AI use each time. On Minimum the button shows a lock.

#How many you can track

When you reach your limit, the add form is replaced by a note naming the plan that tracks more.

#Remove a competitor

Press the remove button (Remove competitor) at the end of their row. That frees a place for someone else.

#Where competitors are used

Once added, a competitor appears in:

• Competitor scores and the competitor brief;
• Topic gaps, under A competitor: see topic gaps;
• Authority, on the chart and in links your competitors have: see authority score;
• one-click suggestions in What are they going after?.

#Questions people ask

#Why did adding a competitor fail?

Usually the address is mistyped or the site does not answer. Check it opens in your browser, then try again.

#Do competitors know I am tracking them?

No. We read their public pages and run Google PageSpeed on them, the same as any visitor or tool could.