What is AI visibility, and how does UtilitySEO measure it?
On this page
AI visibility is how often AI assistants name your business when someone asks them the kind of question a buyer would ask. Once a week UtilitySEO asks the AI assistants we check, such as ChatGPT, Gemini, Perplexity and Claude, a set of buyer questions, then shows how often you are named, who is named instead and what on your site might be in the way.
AEO and GEO in plain words
- AEO (answer engine optimisation) means making your pages easy for AI answers to quote: a direct answer near the top, clear headings, a date and an author.
- GEO (generative engine optimisation) means being the business AI assistants mention and recommend, which depends on your own site and on the other sites they trust.
Both sit beside ordinary SEO. Pages that rank well in Google are often the pages AI answers draw on, so the work overlaps.
Where to find it
Open Analytics, then the AI Visibility tab. The page has six tabs:
| Tab | What it shows |
|---|---|
| Dashboard | Your AI Visibility Score, share of voice, the trend, what to do next, plus Can AI answers use your site? and Appearances in AI answers. See score and share of voice. |
| Comparison | Your brand against each competitor, read from the same answers. See compare with competitors. |
| Prompts | The questions we ask, and how you do on each one. See choose the questions. |
| Sources | The pages AI answers cited. See where AI gets its answers. |
| Web Mentions | Your brand in the news, on Reddit, YouTube and more. See web mentions. |
| Setup | Your brand name, competitors and when checks run. See how the checks work. |
Results only show for the assistants that answered on a run. An assistant that did not answer is marked "not checked" and asked again next time, so no single one is promised every week.
Which plans include it
The weekly AI visibility checks are on Entrepreneur and Enterprise, and on a trial of either. On Minimum the page still opens: Can AI answers use your site? and the imported Google AI report work there, and Start tracking shows a lock. See plans and prices.
Questions people ask
Can you get my business into ChatGPT's answers?
Nobody can promise that. We show where you stand, who is named instead, and the practical steps that make you easier to name: answering buyer questions on your own pages, letting AI crawlers in, and being listed on the sites AI answers cite.
Is this the same as ranking in Google?
No, but they are related. Google rankings come from Search Console on the Keywords page. AI visibility is about whether assistants mention you, which Search Console cannot show.
Does it cover Google's AI Overviews?
Only through the report you import from Search Console. See import your Google AI report.
Why does my score change from week to week?
AI answers vary between runs, even for the same question. Each question says whether its answer is steady, flips between runs, or is too early to call, so do not act on a single run.