How do I choose the questions the AI visibility checks ask?

Open Analytics, AI Visibility, then the Prompts tab. Your prompt library holds up to eight questions put to the AI assistants on every run. Type your own, the way a buyer would ask, and press Add, or press Suggest prompts for my business. Then press Save prompts. Any slots you leave empty are filled with questions chosen for you.

#Add your own questions

1. Type a question in the box, for example "What is the best accountant for a small builder in Leeds?", and press Add.
2. Or press Suggest prompts for my business and click any suggestion to add it. Suggestions come from your brand, site and keywords, so edit the wording after adding if it is off.
3. Press Save prompts. The count shows how many of the 8 are used.

Your own questions run first and word for word. Remove one with the cross beside it.

Good questions are ones a real buyer would type: asking for a recommendation ("Who is the best ... in ..."), for an alternative to a named competitor, or for help with a problem your business solves. Avoid putting your own business name in the question, because then every answer names you.

#Questions chosen for you

Slots you leave empty are filled with Auto-chosen questions, picked from your own Search Console searches, the products and services on your site, and your competitors. Each is marked Recommendation, Alternative or Problem, and shows what it was built from. They are chosen again every month, and the next date is shown.

If there is nothing to choose from yet (no Search Console searches, product pages or competitors), they are Generic questions built from your context keywords, and the Dashboard warns that the score may not reflect your buyers. Connect Search Console, run a site scan or add competitors, and they are replaced.

#How you do on each question

Below the library, each question shows how often you were named across every assistant over the last 60 days, weakest first because that is where the work is:

• Your rank among the brands named for it, or that you were not named, and which brands were named most.
• Whether the answer is steady (the same in at least 80% of runs), flips between runs or too early to call (fewer than three runs). Do not act on one run of a question that flips.
• Whether it moved up or down.

Runs where an assistant gave an error are left out rather than counted as a miss.

#Questions people ask

#Do changes take effect straight away?

They are used from the next weekly check, on Sunday at 6am your time.

#Can I change the questions often?

You can, but each change starts that question's history again. Keeping questions steady makes the trend meaningful.

#Does suggesting prompts use AI uses?

No. Suggesting prompts and the weekly checks never use AI uses. They are part of AI visibility tracking on Entrepreneur and Enterprise.