How do I see visitors sent by ChatGPT and other AI tools?

On the GA4 page, open the AI Referrals tab. It reads your Google Analytics and shows the visits that arrived from AI tools such as ChatGPT, Perplexity, Claude and Gemini: how many sessions and people, how engaged they were, the conversions they made, which tool sent them and which pages they landed on.

It needs Google Analytics connected and a property chosen. See connect Google Analytics.

#What you see

• AI Sessions: visits that started from an AI tool. A session ends after 30 minutes without activity, so one person can make several.
• AI Users: people who arrived from an AI tool. Analytics counts them by browser, so one person on two devices shows as two.
• Conversions: key events (a purchase, sign-up, form or contact click) from those visits, as set up in your GA4 property.
• By AI Source: each tool that sent visitors, with sessions, users, new users, bounce rate, average duration and conversions.
• Top Landing Pages from AI: the pages AI tools link to most, with sessions and conversions.
• Daily Trend: AI visits per day, by source.

AI visitors often bounce more than search visitors, because the answer is usually already on the AI tool's page. Those who click through tend to be looking for something specific.

#When nothing shows

No AI referral traffic yet means Analytics recorded no visits from AI tools for this property in the period. As AI tools mention and link to your site, visits appear here by themselves. To work on being mentioned, see what is AI visibility; the card Get cited more links there too.

#How this differs from AI visibility

AI visibility checks what AI assistants say about you when asked buyer questions. AI Referrals counts the people who then clicked through to your site. Being named often but getting few visits can mean answers mention you without linking, or link to another site about you.

#Questions people ask

#Can I see what the person asked the AI tool?

No. Analytics records which site sent the visit, not the question asked there. The Prompts tab of AI Visibility shows which buyer questions name you: see choose the questions.

#Is this the same as Google's AI Overviews?

No. Visits from Google's AI Overviews are counted by Google as ordinary search traffic. For how often your pages appear in them, import Google's report: see import your Google AI report.

#Does this use AI uses?

No. It reads your own Analytics data.