What is the AI Insights tab on SEO Results?

AI Insights is the third view on Audit, SEO Results. It turns your latest scan and your scan history into six short written insights, marked as wins, actions, trends or warnings, and shows the visitors AI assistants such as ChatGPT and Perplexity send to your site, read from Google Analytics. Writing the insights is on the Entrepreneur and Enterprise plans.

#Insights from this scan

1. Open Audit, SEO Results and choose AI Insights.
2. Open Insights from this scan with Show summary, then press Write the insights. On Entrepreneur this uses 1 AI use; nothing is written until you press it.
3. Six insights appear: usually two wins, two actions, a trend and a warning, labelled Win, Action, Trend or Watch. The most important are marked High priority. Read more opens the full text.

Filter them with All, Wins, Actions, Trends and Warnings. Insights are kept on this device for that scan, so reopening them is free. Regenerate insights, at the top, writes a fresh set, which uses another AI use on Entrepreneur.

On Minimum, the tab says written insights are on the Entrepreneur plan; your scores and history still show.

#Scan history and what changed

• Scan history lists your recent checks of this page with their scores, and how many points the score has moved across them.
• What changed since last scan compares the overall, performance, accessibility and best practices scores with the scan before of the same kind and address.

#AI referral traffic

AI Referral Traffic shows visitors who arrived from ChatGPT, Perplexity, Claude, Gemini and other AI tools, taken from your Google Analytics 4 property:

• AI Sessions (visits), AI Users (people) and Conversions (completed goals, such as a purchase or a form sent, as set up in your Analytics).
• By AI Source: each AI tool with its sessions, users, new users, bounce rate (visits with no real engagement), average visit length and conversions.
• Top Landing Pages from AI: the pages those visitors arrive on.
• Daily Trend: AI visits day by day.

This part needs Google Analytics connected with a property chosen. Without it the card says GA4 not connected. See connect Google Analytics. If there are none yet, it says No AI referral traffic yet; visits appear by themselves as AI tools start linking to you.

Get cited more points to AI Visibility, which checks whether AI assistants name you for your searches. See what is AI visibility.

#Questions people ask

#The insights say "Run a scan to see insights". Why?

AI Insights works from a scan. Run a single-page check or a site scan first. See check a single page.

#Are AI referral numbers the same as AI Visibility?

No. AI referral traffic counts people who clicked through to your site from an AI tool. AI Visibility counts how often AI answers name you, whether or not anyone clicks.