What data does UtilitySEO collect about me and my website?
On this page
We hold your account details (name, email, company, plan and settings), your projects and what our site scans read from your public web pages, and the reports we collect from the Google services you choose to connect (Search Console, Google Analytics and Google Ads). We do not see or store your card details: Stripe handles payments. The full legal detail is in our privacy policy at https://utilityseo.com/privacy.
What we hold
| What | Examples |
|---|---|
| Your account | Email, name, company, phone if you give it, plan, language, notification choices, team memberships |
| Signing in | Your password as a one-way hash (we cannot read it), Google sign-in id, last sign-in time, the time and network address you agreed to our terms |
| Your projects | Each website's address and name, its connections, and your settings |
| Site scans | What the scan read from your public pages: addresses, titles, descriptions, headings, word counts, links and the issues found |
| Google data you connect | Search queries, pages, clicks, impressions and positions from Search Console; visits from GA4; keyword search volume and Ads reports from Google Ads |
| AI features | Your AI visibility set-up (brand, competitors, questions), the AI answers we collected, and the content you write with us |
| Billing | Stripe customer and subscription references, plan, trial and promo code. No card numbers |
| Support and feedback | Your ideas and requests, setup help requests, and any privacy requests |
| Cookies and consent | Your cookie choice and the versions of our terms you agreed to |
If you sign in with Google, we receive your Google account id, email, name and picture, and no access to your Google data.
Where it is kept and how it is protected
- Our database and app servers are in the United States (US East, Virginia). Encrypted backup copies are kept in Western Europe.
- Everything travels over an encrypted connection (HTTPS), and the app's connection to its database is encrypted too.
- The access tokens Google gives us for Search Console, GA4 and Google Ads are encrypted before they are stored (AES-256-GCM) and are never shown or exported.
How long we keep it
- While your account is open, we keep your data so the product works, including Search Console history beyond the 16 months Google keeps.
- When you close your account, it is switched off at once and everything tied to it is erased after 30 days. A few records are kept: see close your account.
- Network addresses recorded when you agree to our terms are cleared after 12 months.
- Backups roll off on their own, at the latest about 6 months after each copy is made.
Questions people ask
Who at UtilitySEO can see my Google data?
No one reads it in normal running. Support can view an account as you only through a logged admin action, for support, security or legal reasons. See how we use your Google data.
Can I get a copy of what you hold?
Yes, from Settings, then Account, Download my data. See download your data.