What is the Enrichment centre?

The Enrichment centre, at the top of Growth, Growth Engine, shows page by page which searches each of your pages already ranks for, and which ones Google already sends to the page but rates weakly, at positions 11 to 30. Working those searches into the page's headings and text is the cheapest ranking work there is: Google has already picked the page, only the coverage is thin.

#Read a page

Pages are listed by how much demand sits at positions 11 to 30, biggest first. Each row shows the page, its impressions and average position, and how many searches there are to strengthen. Open a row to see:

• Already ranking - protect these: searches the page does well for. Keep them when you edit.
• Strengthen - work these into headings and body: searches at positions 11 to 30. Hover over one for its impressions and position.
• Searches left out because another of your pages covers them, so you do not make two pages compete.

#Rewrite title

A rewrite title badge means the page's click rate is well under what its position normally earns: people see it in results and choose something else. Rewrite the title and meta description before touching the content. The Meta Generator writes new ones.

#Work through it

1. Open the top page.
2. In your website editor, add a heading or paragraph that properly answers each search under Strengthen, in plain words.
3. Keep the searches under Already ranking in place.
4. If it says rewrite title, do that first.
5. Check back in two to four weeks: movement shows in Search Console after Google reads the page again.

The list shows seven pages at a time; Show more pages shows the rest.

#When it is empty

• Connect Search Console: it needs your Search Console data.
• Your Search Console account has no property for this website yet.
• Nothing to enrich right now: no page has searches waiting at positions 11 to 30.

#Questions people ask

#How is this different from Opportunities?

Opportunities lists searches; the Enrichment centre groups them by the page you would open and edit. See Opportunities and your plan.

#Does it use AI uses?

No. It reads your Search Console data.