How do I connect UtilitySEO to Zapier or my own webhook?

UtilitySEO can tell other tools when something happens in a project, through Zapier or a webhook (an address on your own server). Open Settings, Integrations.

#The events

• A scan finished and A scan failed.
• A ranking moved a lot: a tracked search moved 5 or more places, or into or out of the top 10 or top 20, at a rank check.
• A new site links to you and A site stopped linking to you, from the backlink lists we read once a month.
• A competitor changed: new pages, rankings, links or speed, as on Competitors, What changed.
• Your AI visibility changed: the share of AI answers that name you moved by 10 points or more.
• A growth list item was done: something on Grow, Your growth list was marked done.
• Your weekly report is ready: on Mondays, with last week's clicks and impressions.

Events are found every 15 minutes in what UtilitySEO already has, and each is sent once. A new Zap or webhook does not receive a month of old news, only what happens from then on.

#Zapier

1. In Settings, Integrations, create an API key with Zapier ticked (also tick Scans if a Zap should start scans). Copy the key.
2. Press Open UtilitySEO on Zapier on the Zapier card, make a Zap with one of the UtilitySEO triggers or actions, and paste the key when Zapier asks.
3. Zapier's test step shows your latest real event of that kind, or an example if there has not been one yet.

UtilitySEO's actions in Zapier are Track a search, Add a competitor and Start a site scan. They keep to your plan's limits, as the app does.

While the Zapier app is being published, the card says Coming soon. Until then you can use a webhook with Zapier's own "Catch Hook" address.

#Your own webhook

1. On the Webhook card, type your address (it must start with https) and tick the events you want.
2. Press Save webhook. A signing secret is shown once: copy it. Every message carries an X-UtilitySEO-Signature header your server can check with it.
3. Press Send test to send a test message now.

Recent deliveries lists the last 25 messages to your webhook and to Zapier: when, which event, where to and whether it was delivered. A message your server does not accept is tried again after 1, 5 and 30 minutes. If three messages in a row fail every try, the webhook is switched off and the card says so; fix your server and press Save webhook to switch it back on.

#Questions people ask

#Who can set this up?

The project's owner and people with full access. View-only members see that they cannot.

#Does it cost anything?

No. Events come from data UtilitySEO already holds; nothing extra is bought.

See API webhooks for the technical details of the messages and signatures, and Looker Studio.